Marketing and branding advice for small business startups and founders

MARKETING &

BRAND STRATEGY

〰️

CONSULTING

〰️

ADVISING

〰️

DEVELOPMENT

〰️ CONSULTING 〰️ ADVISING 〰️ DEVELOPMENT

Joelle is a brand and marketing strategist with over a decade of experience helping companies figure out who they are, what they stand for, and how to communicate that clearly to the right audience. She has built and shaped brands across the tech, real estate, e-commerce, health, and lifestyle sectors.

Featured Work

A man doing a workout on a yoga mat in front of a smartphone on a stand in a living room with hardwood floors, a fireplace, and large windows.

Otari (Acquired by Peloton)

Head of Growth, Marketing, & Brand,

AI Fitness Technology

Joelle led the end-to-end development of the company’s brand, product positioning, and go-to-market strategy. She designed the look and feel of the product and owned all aesthetics, creative direction, messaging, values, and product offerings. She built and hired the full roster of instructors and influencers, managed all social media channels, and oversaw the production of video, photo, and digital assets. She also led Otari’s fundraising campaign, which successfully attracted industry attention and ultimately contributed to the company’s acquisition by Peloton.

Two silver suitcases, one with a teddy bear sitting in front of it on a white pillow, on a white background.

Roomrs

Head of Growth, Marketing, & Brand,

Real Estate, Hospitality

At Roomrs, Joelle built the company’s marketing and growth strategy from the ground up, establishing the brand foundation and scaling it through every stage of growth. She developed the brand style guides and led all performance and brand marketing across Google, Instagram, and paid social channels. She managed and scaled the marketing, social media, PR, and branding teams, led hiring efforts, planned and executed events, and built strategic partnerships to drive demand. She developed all investor decks and fundraising materials that successfully supported a $5M raise.

A CBD product box with various CBD-related items surrounding it, including two small bottles, a CBD spray, a green pouch with white text, a small jar, a green leaf, a bar of dark chocolate, and a CBD relief packet, all on a white marble surface.

BUSHL

CMO, Strategic Partner

Consumer Tech, E-Commerce, CPG

At BUSHL, a first-of-its-kind platform for clean cannabis products, Joelle stepped into the CMO role during a critical inflection point and led a full brand and growth turnaround. She redefined the product and brand strategy, launched new offerings, built and scaled a successful subscription model, and introduced key fundraising and strategic partnerships. She scaled the product catalog by 30x while operating in a highly regulated cannabis industry marked by widespread company failures. Under her leadership, BUSHL stabilized, regained momentum, and ultimately merged with another major player in the space.

BEGIN A PROJECT

Select Clients

Marketing and brand strategy consultant working with startup clients - real estate, co-living, social club

In-House

In-House

Marketing and brand strategy consultant working with startup clients- workshops for teams at major corporations
Small business consulting

In-House

Workshop Leader

Marketing and brand strategy consultant working with startup clients - hospitality and real estate

Workshop Leader

Lead Advisor

Marketing and brand strategy consultant working with startup clients - consumer product platform in the cannabis space
Marketing help for consumer brands and small companies
Marketing and brand strategy consultant working with startup clients - fashion brand, womenswear, luxury consumer goods
Marketing and brand strategy consultant working with startup clients - wellness app focused on teaching new mothers mindfulness

Consultant

Lead Advisor

Marketing and brand strategy consultant working with startup clients- hair care, cosmetics, and consumer products and goods
Best marketing consultant in Los Angeles

Consultant

Marketing and brand strategy consultant working with startup clients - wellness, pharmaceutical, and consumer products and goods

Investor, Advisor

Marketing and brand strategy consultant working with startup clients - nonprofit work

Consultant

In-House, Cofounder

Services

    • Brand positioning & differentiation

    • Messaging frameworks & value propositions

    • Brand voice & tone guidelines

    • Audience & competitive analysis

    • Go-to-market strategy

    • Brand refreshes & rebrands

    • Marketing strategy & planning

    • Campaign & launch strategy

    • Content & editorial strategy

    • Brand audits & messaging diagnostics

    • Fractional marketing leadership

    • Brand positioning and messaging to clarify who you are, who you serve, and why it matters

    • Visual brand refinement including logo, color palette, typography, and overall look and feel

    • Website and digital presence optimization focused on clarity, usability, and conversion

    • Marketing strategy and channel prioritization so effort is spent where it actually pays off

    • Content and campaign frameworks that make marketing consistent and repeatable

    • Tech stack and tools setup including CRM, email, scheduling, and analytics

    • Customer journey mapping from first touch through retention

    • Internal workflows and SOPs to reduce chaos and dependency on the founder

    • Ongoing founder advisory to turn strategy into clear decisions and next steps

    • Brand & messaging audits

    • Strategic workshops & working sessions

    • Messaging refinement & rewrites

    • Marketing clarity for founders

    • Fractional brand/marketing strategist

    • Ongoing advisory retainers

    • Early-stage brand building (0→1)

    • Pitch deck strategy, narrative, and messaging

    • Fundraising & acquisition messaging

    • Cross-functional collaboration and handoff

  • Copywriting & Messaging

    • Website & landing page copy

    • Brand story & narrative development

    • Product & feature messaging

    • Launch & announcement copy

    • Email marketing & lifecycle flows

    • Taglines, headlines & UX microcopy

    • Long-form brand content

    • Founder/CEO thought leadership

    • Case studies & success stories

    • Ghostwriting

  • For select companies I strongly believe in, I’m open to advisory and equity partnerships in place of traditional consulting fees.

INQUIRE